As demand for resin-bound surfacing continues to rise, competition among contractors and installers is heating up. If you’re a landscaper, driveway layer, or construction professional offering resin-bound services, the key to staying ahead is simple: consistent, smart marketing that puts your work in front of the right people.
At Resins ‘R’ Us, we don’t just supply top-quality materials, we help our customers grow their businesses. Whether you’re just starting out or looking to fill your calendar months in advance, this blog post outlines proven ways to get more resin-bound enquiries and grow your brand.
How to Get More Enquiries for Resin-Bound Surfacing: A Marketing Guide for Installers
1. Showcase Your Work Like a Pro
You’re creating stunning, low-maintenance surfaces—make sure the world sees them. Quality visuals are often the difference between getting an enquiry or being scrolled past.
Take Professional Photos
- Use a smartphone or camera with good lighting.
- Take wide shots, close-ups of texture, and clean before/after comparisons.
- Always clean the surface before shooting.
Make Simple Videos
- Time-lapse a job from prep to finish…we like CapCut (a free video editing app) or Canva.
- Walk viewers through the benefits of resin-bound surfacing.
- Keep videos short (30–60 seconds) for social media.
Add Your Branding
Use watermarks or your company logo on all photos and videos. This protects your work and reinforces brand recognition when people share your content.
2. Build an Effective Online Presence
These days, most customers research online before they ever call. Your business needs to be easy to find and easy to trust.
Google Business Profile
- Add your correct location, hours, and contact info.
- Post new job photos weekly.
- Ask every satisfied customer to leave a review.
Simple Website
You don’t need to spend thousands…but you do need:
- A portfolio/gallery
- A contact/quote request form
- FAQs about resin-bound surfacing
- Mention your partnership with Resins ‘R’ Us to build supplier credibility
Social Media
- Facebook and Instagram are perfect for showing off your work.
- Post consistently (2–3 times per week)
- Use hashtags like #resindriveway #resinbound #landscapinguk
- Tag local areas (e.g. “New install in Manchester today!”)
3. Get Seen in the Real World
Digital matters, but don’t underestimate good old-fashioned physical marketing – especially in your local area.
Site Boards
Install signage at job sites:
“Another Quality Resin Driveway Installed by [Your Business Name] – Call Us on 07XXX”
Make it weatherproof, readable, and branded.
Flyers and Leaflets
- Target houses near completed jobs.
- Include before/after pictures, benefits of resin-bound surfaces, and your contact info.
- Offer a limited-time promotion or free quote.
Vehicle Signage
Your van should be a mobile advert.
Keep it clean and professional with your logo, service list, and phone number.
4. Maximise Word-of-Mouth Referrals
Referrals are gold in the trade industry. Encourage happy customers to spread the word.
Ask for Referrals
Give customers a small card that says:
“Refer a friend and get a £50 voucher when they book a driveway!”
Leave a Thank You Pack
At the end of a job, drop off a small branded gift (e.g., mug, calendar) and a few business cards. We also love a branded greetings card! try moo.com for these. A personal touch goes a long way.
Use Local Groups
Join community Facebook groups, WhatsApp business chats, or Nextdoor. Post your work (with permission), answer questions, and offer advice—this builds trust without hard selling.
5. Educate Your Audience
Most people don’t know what resin-bound is…or they confuse it with tarmac or loose gravel. By educating potential customers, you become the expert they trust.
Create Helpful Posts
- “What Is Resin-Bound Surfacing?”
- “5 Reasons Resin Is Better Than Block Paving”
- “How to Choose the Right Colour for Your Resin Driveway”
Use photos, diagrams, or short videos to keep it engaging.
Offer a Free Guide
Create a downloadable PDF (e.g., “The Homeowner’s Guide to Resin-Bound Driveways”) and promote it on social media or your website. It builds authority – and gives you a reason to collect email leads. You could also find a local printer to print a low number of hard-copy of these guides for you to take with you on quotes/estimates.
6. Partner with Other Trades
You’re not alone in the industry—there’s strength in collaboration.
Join Forces
Work with builders, fencing installers, or gardeners who don’t offer resin. Share referrals or package services.
Visit Local Merchants
Drop off flyers or have a chat with trade counter staff. Referrals often come from unexpected places.
Join Local Business Networks
Groups like BNI, chamber of commerce, or local business breakfasts help you meet business owners who may need your services, or know people who do.
7. Promote Smartly (Not Desperately)
Discounting can work, but don’t devalue your service. Use clever promotions instead:
Seasonal Offers
“Spring Driveway Offer – 10% Off Installations Booked by May 31st”
Free Add-Ons (Value-Adds)
“Free Resin Border Upgrade This Month Only” or “Free Jet Wash 6 Months After Install”
Finance Options
Offering monthly payments (via a partner provider) can open the door to bigger jobs. Look into Klarna or Payitmonthly
8. Track What Works
Knowing what gets you the best leads helps you avoid wasting time or money.
- Ask every customer: “How did you find us?”
- Use different contact numbers or email addresses for different campaigns (flyers, Facebook ads, website)
- Review monthly which channels bring the most leads, and double down on those
Bonus: Marketing Resources from Resins ‘R’ Us
Once you become one of our approved installers by taking one of our training courses, we can help with:
- Product photo libraries
- Social media post guidance
- Printable flyers and signs
- Editable quote templates
- Technical datasheets for professional presentations
You can find out more about our approved installer training here>
If you are an approved installer, ask us for marketing support; we’re here to help you succeed.
Resin-bound surfacing is a growing market – and that means opportunities for those who market smart. With a few simple strategies, you can stand out from the crowd, build trust, and turn enquiries into long-term success. At Resins ‘R’ Us, we’re not just your supplier – we’re your partner in growth. Great materials are just the beginning. If you’d like help implementing any of the ideas above, get in touch. Join the Resins Revolution!
